The future of energy… and the world

The future of energy… and the world

From the discovery of fire, human existence has been tied to our use of energy. Fire based energy consumption persists today, through the burning of oil and coal to generate power for cars and electricity. Energy is so central to our society, we have become blind to...

Pick your cult. The new age of ignorance.

As an observer of internet culture and media, I am intrigued by the spread of social ideas, or memes, and the behaviour that drives them. From Gangham Style to catching Kony, the internet has changed the way in which ideas spread. In some cases this has been...
The Weissmuller effect

The Weissmuller effect

Do you know who Johnny Weissmuller is? Chances are if you were born after 1975 you don’t but if you were born before, you do. Johnny Weissmuller was a champion Olympic swimmer in the 1920s, famous for playing Tarzan in the 1930’s and 40’s black and...

How simple things change behaviour

I’ve been a Google user since they surpassed Alta Vista. Google got an unshakeable lock on my searches.  Not just mine. I remember working at ninemsn, they once changed the internal DNS pointers for Google to get us to try and use Bing (when it was called...